The year was 1926-the Delta Queen was paddling up and down the Mississippi; Winnie-the-Pooh (and Tigger too!) ambled out of the Hundred Acre Wood; and names like Stalin, Mussolini, and Hirohito were being uttered for the very first time. Busy households were embracing electric toasters, zippers, and the world's first convenience food-Veg-All. Veg-All consisted of ten "extra fancy quality" vegetables in one can, endearing itself to housewives with its promise of "no scrubbing, no peeling, no work!" Celery String beans Peas Corn Lima beans Potatoes Carrots Okra Onion Pimento In those early days, Veg-All went all out in order to introduce itself to busy housewives. A coupon for a free can of Veg-All was published in Ladies Home Journal magazine. The nationwide free sample campaign was a huge success...garnering hundreds of thousands of new users.

	The 1930s saw the United States in the midst of a Depression. Because of its versatility, Veg-All was touted as the perfect recipe ingredient to help housewives prepare delicious, nutritious meals on a tight budget. In spite of the Depression, life was made a little easier; the end of Prohibition and the arrival of the first home air conditioner and refrigerator were celebrated from coast to coast. Other exciting events during Veg-All's first full decade included President Franklin Delano Roosevelt being elected to two terms in office, the premiere of Walt Disney's "Snow White and the Seven Dwarfs," and the inventions of fluorescent lighting and Polaroid® Film. As the '30s came to a close, Veg-All continued to grow in popularity. It was marketed as a "fresh vegetable garden in every can," and each can contained meal-planning ideas and three convenient recipes on the inside of every label. Labels in the 1930s featured this lovable Veg-All character.

	The '40s. It was an era that witnessed the arrival of the atomic bomb to end World War II, an ushered in the invention of the automatic clothes dryer, the transistor, and the world's first general-purpose computer. It was also a time when the popularity of Veg-All increased dramatically. Seven out of every 10 cans of mixed vegetables sold were Veg-All, making it America's most popular mixed vegetable. It's a statement that still holds true today.

	The 1950s were a time to celebrate families. Disneyland® opened in Los Angeles, American Bandstand and Rock and Roll concerts made their debut, as did Elvis, Dr. Seuss, Charlie Brown, and Smokey Bear. During the 1950s, Veg-All changed its recipe; instead of 10 mixed vegetables, each can now contained seven. Okra, pimento and onion were taken out, leaving carrots, potatoes, celery, peas, beans, corn, and lima beans. A light onion broth was added to enhance Veg-All' flavor. It's a tasty combination that is still in use today.

	The times, they were a-changin' in the '60s. From the Cuban Missile Crisis and the assassinations of JFK and Martin Luther King, Jr., to the start of the Vietnam War, the country was in turmoil. Americans found consolation in their food, like Veg-All's Mac 'n Cheese. It wasn't until the end of the decade that we had something to really cheer about-Beatlemania, Woodstock, Sesame Street, Neil Armstrong taking the first walk on the moon, and Veg-All, continuing its reign as the number one brand of mixed vegetables in the world.

	Despite record inflation, an energy crisis, and a presidency in turmoil, the '70s also produced an incredible amount of positives. The Vietnam War was over, Disco ruled, and companies like Federal Express, Nike, Microsoft, and Apple Computers came bursting onto the scene. The Veg-All family continued to grow, to include low-sodium Veg-All, Veg-All with Home Style large-cut vegetables and a collection of individually packed vegetables, bearing the Veg-All name.

	The '80s. Perhaps better known as the "get connected" years, CNN, cellular phones, and the MacIntosh personal computer kept us tuned in to a rapidly evolving world. YUPPIES were more interested in Nintendo® than in cooking, so Veg-All came up with quick and easy recipes to satisfy this "on the go" crowd.

	The Persian Gulf war, the blockbuster movie "Titanic," and surfing the net. Just a few of the highlights of the 1990s. And so far, the '90s has probably been the most exciting decade for Veg-All. Not only did the brand continue to hold on to its number one ranking, but a number of exciting new products would be introduced under the delicious Veg-All umbrella. To capitalize on America's growing love affair with spicy foods, in 1998 Veg-All introduced two jazzy new variations of its classic mixed vegetables: Veg-All Cajun Mixed Vegetables Veg-All Hot 'n Spicy Mixed Vegetables Not only is this dynamic duo great as a sassy side dish, but they're also the perfect ingredient for giving ordinary recipes a little kick. Veg-All also expanded its marketing efforts to include the growing Hispanic markets throughout the United States.

	The Salt Lake City Winter Olympics, palm pilots, the return of bellbottom jeans, and a war on terror. The new millennium has brought with it triumph and tragedy, and a new resolve for Americans—to spend more time with their families. This focus on unity brought many of us back to the dinner table—no more eating out—eating “in” became fashionable again, with classic comfort food like Veg•All’s Chicken Pot Pie enjoying a prominent place on many dinnertime menus. 2001 marked Veg•All’s 75th anniversary, and as part of a year-long celebration Veg•All tapped into the power of the World Wide Web with the launch of veg-all.com. Now all Veg•All users have to do is log on to access hundreds of quick and easy recipes from their home computers.