1920s - Early Beginnings
The year was 1926-the Delta Queen was paddling up and down the Mississippi; Winnie-the-Pooh (and Tigger too!) ambled out of the Hundred Acre Wood; and names like Stalin, Mussolini, and Hirohito were being uttered for the very first time. Busy households were embracing electric toasters, zippers, and the world's first convenience food-Veg-All.

Veg-All consisted of ten "extra fancy quality" vegetables in one can, endearing itself to housewives with its promise of "no scrubbing, no peeling, no work!" In those early days, Veg-All went all out in order to introduce itself to busy housewives. A coupon for a free can of Veg-All was published in Ladies Home Journal magazine. The nationwide free sample campaign was a huge success...garnering hundreds of thousands of new users.



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