1990s - Decade of Zest
The Persian Gulf war, the blockbuster movie "Titanic," and surfing the net. Just a few of the highlights of the 1990s. And so far, the '90s has probably been the most exciting decade for Veg-All. Not only did the brand continue to hold on to its number one ranking, but a number of exciting new products would be introduced under the delicious Veg-All umbrella.To capitalize on America's growing love affair with spicy foods, in 1998 Veg-All introduced two jazzy new variations of its classic mixed vegetables:
* Veg-All Cajun Mixed Vegetables
* Veg-All Hot 'n Spicy Mixed Vegetables
Not only is this dynamic duo great as a sassy side dish, but they're also the perfect ingredient for giving ordinary recipes a little kick.
Veg-All also expanded its marketing efforts to include the growing Hispanic markets throughout the United States.
